Privacy and Cookies

Privacy and Cookies

Privacy and Cookies

Our website uses cookies to distinguish you from other users of our website. This helps our site to run smoothly. The information collected by cookies is anonymous and cannot be used to identify you.

We may also process personal data, taking every care to ensure that your data is kept secure.

More information

You can download our full policy here or continue reading for a brief summary.

If you would like more information, please get in touch:

  • Post: Hertford House, Manchester Square, London, W1U 3BN
  • Email:
  • Phone: + 44 (0)20 7563 9512.

You can also find more information on cookies and their uses on the cookies page of the Information Commissioner’s Office website.


What are cookies?

Cookies are small pieces of data that most websites can transfer to your device’s hard drive. They ‘remember’ your visit to our website. They are not spyware, viruses, or malware, and will not harm your device. On our website, cookies may:

  • Remember your search terms
  • Remember if you’ve previously logged in
  • Remember your cookie preferences
  • Send us anonymised data so we can make improvements to the site

Managing your cookies

To update your preferences, click on 'Cookie Settings' in the footer of our website. Then click 'settings' to update your preferences. You can switch off all unnecessary cookies (analytics, performance, advertising), and save your preferences by clicking 'close cookie control'. You can then browse the Wallace Collection website without any optional cookies.

Some cookies are not optional as our website will not function properly without them. However, you can adjust your web browser (Internet Explorer, Safari, Chrome, Firefox etc.) to refuse all cookies or to warn you when cookies are being used — most of our website should still work.

Any cookies you accept may remain on your computer after you leave the website. You can manually delete them using your browser.

Google Analytics

We use Google Analytics cookies to collect information about site usage and performance, including the number of visits to the site, pages visited and international traffic. This information is anonymous and cannot be used to identify you. This information helps us improve our services. We also use this information to report to funders such as the Department for Culture, Media and Sport.

Personal Data

What data do we collect?

We collect:

  • personal data that you provide to us. For example, if you make a purchase from our online shop, contact us, or attend our events, the personal data that you provide to us may include information like your name and address, as well as financial information. This data is used to provide you with the products and services that you request from us — for example, billing you for a purchase made in our online shop or addressing communications to you. We may also use the data to provide you with marketing information in accordance with your marketing preferences, to review and improve our services, and to inform future activities at the Wallace Collection.
  • personal data that we receive from third parties. Other businesses and sub-contractors we work with may collect personal data about you which they will share with us. For example, we may receive feedback from a sub-contractor we have instructed to help us provide you with goods or services that you have requested such as a courier company.
  • personal data about your use of our website. This is technical information and includes details such as your IP address, browser type, time zone, operating system, as well as how you interacted with our site (such as scrolling, clicks, and mouse-overs). This information is used to administer and improve our website, and helps us keep our site safe and secure.

Where does your data go?

We share your data with the following people:

  • The Wallace Collection in America
  • Our business partners, suppliers and sub-contractors — people we work with to provide you with goods and services
  • advertisers and advertising networks
  • analytics and search engine providers

This allows us to improve our understanding of our target audiences and of our supporters. This is with a view to providing world class, transformative, visitor-focused experiences, customer service and educational engagement.

In addition to this, please note that our database of donors/supporters is stored on a cloud system based in the US with a supplier who is registered under the Privacy Shield. For more information please see our full policy.

How long do we keep your personal data?

We only keep your personal data for as long as we actually need it — usually for a period of up to two years.

We may anonymise your personal data or use it for statistical purposes. We keep this anonymised data indefinitely, but it cannot identify or be connected to any individual.


We may add your details to our marketing database (with your consent) if you have provided us with your details. We may send you marketing communications by email, telephone, automated calls, text message or post.

You can check and update your current marketing preferences at any time. Simply contact us through the links on our website.

Concerns & Complaints

Please contact us directly to discuss any queries and concerns, and allow us an opportunity to address these. However, you can make a complaint to the Information Commissioner’s Office if you are unhappy with any of our policies, by visiting